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Embroidery Machine

The SWF MAS 12 embroidery machine is an entry-level embroidery machine designed for professionals and enthusiasts alike. It is capable of producing high-quality embroidery designs with unmatched precision and speed. With its user-friendly interface and advanced features, the MAS 12 series embroidery machine is the perfect choice for anyone looking to take their embroidery work to the next level



As small to medium business owners, we're always on the lookout for efficient and cost-effective solutions to improve our operations. Enter the SWF MAS 12, an ultra-compact embroidery machine designed specifically for businesses like ours. In this review, we'll dive into the key features, advantages, and potential drawbacks of this versatile machine.

Versatile Embroidery Capabilities

The SWF MAS 12 offers an impressive number of needles, with options for 6, 9, or 12, making it suitable for various embroidery projects. With a maximum speed of 1,000 stitches per minute (spm), it's capable of handling high-volume workloads without compromising on quality. The standard embroidery area of 360mm x 230mm is one of the largest available in a compact machine, ensuring you have ample space to bring your designs to life.

User-friendly Interface

An interactive 10.4-inch LCD touch screen controls the SWF MAS 12, making it easy to navigate and edit designs. The machine offers design editing functions directly from the screen, saving time and effort when making adjustments. The multi-language support ensures a user-friendly experience for operators from diverse linguistic backgrounds.

Stitch Memory and Connectivity

With a 40-million-stitch memory, the SWF MAS 12 can store a vast number of designs, making it easier to manage your embroidery projects. The machine is both WiFi and hardwired LAN enabled, allowing for seamless integration into your existing network. Additionally, two USB ports provide convenient options for design transfer and storage.

Woman Cutting Fabric
  • Compact Design: The SWF MAS 12 is designed to be ultra-compact, making it an excellent choice for businesses with limited workspace. Despite its small footprint, it offers an extensive stitching field, ensuring you don't have to compromise on your creative output.

  • Comprehensive Accessories: The SWF MAS 12 comes with a generous selection of accessories, including five sets of tubular hoops/frames, SWNS networking software, tools, and parts kit, manuals, oil, and grease. This comprehensive package ensures you have everything you need to get started right out of the box.

  • Power Failure RecoveryIn the event of a power failure, the SWF MAS 12 features a recovery function that allows you to resume your work without losing progress. This feature is particularly useful for businesses in areas prone to power outages or those working on time-sensitive projects.

Potential Drawbacks
  • Standard Lubrication System: While the SWF MAS 12 is equipped with a standard lubrication system, it may require more frequent manual maintenance compared to machines with automatic lubrication systems. However, with proper care, the machine should provide consistent performance.

Buying Considerations

When considering the SWF MAS 12 for your small to medium business, take into account the embroidery capabilities, user-friendly interface, and compact design. Additionally, evaluate your workspace and the types of projects you typically handle to ensure the SWF MAS 12 meets your specific needs. With its impressive features, versatile performance, and comprehensive accessories, the SWF MAS 12 could be the perfect addition to your embroidery business.


Price (at time of publishing)
6,9 or 12
Max speed
1,000 spm
Embroidery area
360mm x 230mm
870mm x 836mm x 764mm
10.4" LCD Touch Screen
Power Consumption

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Need help to decide which commercial embroidery machine is right for your business? 

Colorful Threads

MAS 12 Features

  • Enhanced efficiency with high-speed operation at 1,000 SPM

  • Impressive memory capacity, holding up to 40 million stitches

  • User-friendly, full-colour touchscreen control panel

  • Fast and easy transitions with quick-change cap system

  • WiFi networking capability, connecting up to 200 machines

  • Available in compact and regular sizes to suit any workspace


What type of embroidery projects can the SWF MAS 12 handle?

The SWF MAS 12 is suitable for a wide range of embroidery projects, including flat, tubular hoops, caps, and almost anything that can fit under the foot. Its versatile needle options (6, 9, or 12) and large embroidery area make it suitable for both intricate and large-scale designs.

How easy is it to set up and operate the SWF MAS 12?

The SWF MAS 12 is designed with user-friendliness in mind. The 10.4-inch LCD touch screen provides an intuitive interface for managing and editing designs. The machine also comes with comprehensive accessories and manuals to help you get started. Its multi-language support ensures operators from diverse linguistic backgrounds can comfortably use the machine.

Can I connect the SWF MAS 12 to my existing network?

Yes, the SWF MAS 12 offers both WiFi and hardwired LAN connectivity options, making it easy to integrate into your existing network. The machine also has two USB ports for convenient design transfer and storage.

What type of hoops/frames are included with the SWF MAS 12?

The SWF MAS 12 comes with five sets of tubular hoops/frames in various sizes: 9cm, 12cm, 15cm, 18cm, and 36cm x 23cm (jacket backs). These diverse options provide the flexibility to handle various embroidery projects.

Is the SWF MAS 12 compatible with different file formats?

The SWF MAS 12 is compatible with various embroidery file formats. However, it is recommended to check the machine's manual or consult the manufacturer for the complete list of compatible formats.

How do I maintain the SWF MAS 12?

The SWF MAS 12 comes with a standard lubrication system, which requires manual maintenance. Regular cleaning, oiling, and greasing are essential to ensure the machine's optimal performance. The machine also includes manuals, oil, and grease to assist you in maintaining your embroidery machine.

What happens if there is a power failure while the machine is running?

The SWF MAS 12 features a power failure recovery function that allows you to resume your work without losing progress in the event of a power outage. This feature is particularly beneficial for businesses working on time-sensitive projects or those located in areas prone to power failures.

Can I purchase additional accessories for the SWF MAS 12?

Yes, optional accessories are available for the SWF MAS 12, such as cap embroidery frames and veneer badge cutting needles. These can be purchased separately to enhance the machine's capabilities and expand your embroidery project options.

What kind of support is available if I encounter issues with the SWF MAS 12?

The SWF MAS 12 comes with a removable control box for convenient after-sales service. Additionally, it is recommended to contact the manufacturer or authorised service centres for any technical issues or concerns.

Can we help?

Need help to decide which commercial embroidery machine is right for your business? 

SWF Single-Head Machines

SWF produces a range of single-head machines to help individuals and businesses with their needs. How do they stack up against each other? Take a look.

Entry-level embroidery machines are the perfect way for an individual to explore the world of commercial embroidery. How does the SWF MAS 12 series stack up? 

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